Vulgar cigarette ads okay in Israel

Based on a Jerusalem Post article

The Zarmon-Goldman advertising agency has created an advertising campaign for Kiss cigarettes - in Israeli tabloids - with human figures cut out of cigarette packets and posed to look as though they are engaged in fellatio and copulation. During the last month the ads have appeared over a dozen times in Maariv, Yediot Aharonot and various local magazines.

The Health Ministry's legal department has filed a formal complaint against the agency for... [wait for it...] "for breaking the law that bars the use of human (or animal) figures to advertise tobacco products".

The Health Ministry's legal representative said that the fine for placing a single advertisement that violates the human-figure rule is NIS 400,000. She added that she is also "looking into the fact that the cigarette packets displayed in the ads lack the health warnings that must cover one-third of the packets' surface area". However she admitted that no-one can be held liable for what she called the ad's "bad taste."

Asked to comment, Eilon Zarmon, the nonsmoking owner of the agency said of the cardboard sculpture: "Actually, it is a work of Art" - and judging by some of the government subsidized filth that is put on display in national museums and art galleries, he certainly has a point.

Zarmon-Goldman previously produced ads for Dutch-imported Max cigarettes using the image of a jet about to strike two upright cigarettes (with the top third of one of them bent and about to collapse).

"We are not afraid of slaughtering holy cows," Zarmon said at the time - when asked about profiting from the Twin Towers terror attack.

I suppose this is "In your face" advertising, um... whichever way you look at it.

I saw three ships...

The invigorating and absorbing maritime scene below, with echoes of Dutch artist M C Escher, was forwarded to me by a friend. It was presumably done with the aid of a computer graphics program, which would have given the artist (unknown) a lot more power and control than Escher would have had working (as he did) with a hand-drawn grid. The result is therefore (IMHO) - though perhaps less inspired than many Escher engravings - more immediately striking and aesthetically pleasing.

Fiction...

...and fact.

Spot the difference. This picture - which is totally unrelated (and to the best of my knowledge unretouched in any way) - is the spanking new Millau Bridge over the River Tarn in France, which opened to traffic two days ago.

A Hannukah phone message

Haaretz article on resisting determinism

Last week a group of ultra-Orthodox rabbinical authorities issued a ban on unmarried yeshiva students possessing 3G cellular phones, and married students bringing them onto yeshiva premises, because of the Internet content they deliver.

As a result of this directive, haredi newspapers will probably stop carrying ads for 3G phones. This carries positive messages for all consumers, regardless of their level of religious observance:

"There are some very unprogressive aspects [to]... "progress" [of which we need to be more concious]...and it is possible to [examine the effects of "progress" and sometimes decide to] resist them.

"The truly noble value of freedom of expression, which was originally aimed at enriching man and his society, is being used by cynical people with vested interests to legitimize the basest urges.

"[The problem] also exists in [economics, in] the clear preference for economic efficiency over the dignity of man, a preference in whose name workers are required to labor seven days a week, often in harmful working conditions, all for the sake of someone's bank account.

"One need not accept the exact boundaries laid down by the ultra-Orthodox to adopt the principle that "man's superiority to the beast" means, among other things, the ability to live not only according to instincts and urges. Rejection of determinism is vital not only for the current battles but also for the battles to come, in particular confronting the ability to exploit science and technology for the destruction of man.

Perhaps this is a contemporary Hannukah message: that a determined fight can defeat the negative aspects of a dominant culture.

And on a more basic level, of course, there is the simple message that it is possible to live and breath perfectly well without a portable, 24/7, umbilical connection to an IP network.

The problem facing young haredim

Jerusalem Post article

If you read between the overzealous hype of the reporters, this interview with Dudi Zilbershlag, head of Meir Panim, states the problem very well. Here are some highlights [text in square brackets is my addition or comment].

"You've got [this sad situation of many young] Yeshiva and Kollel students passing through Torah institutions without really identifying or wanting to belong to them. [This doesn't mean they don't want to be religious, but that they don't want to devote themselves exclusively to Torah study. Currently the only alternative open to them is to leave the ranks of the haredim. Unwilling to do that] they live a life of idleness [and self deception]."

"We need to rebuild the model of great Torah scholars like Rabbi Shimshon Raphael Hirsch... that knew how to live in the material world while strictly adhering to Halacha."

"Working people who set aside time for learning Torah, [must feel they] also have a place in haredi society."

"There is a need [for] army courses suitable for haredim." [This is not merely an issue of kosher food, time to pray, Shabat observance, or even exposure to immodest behaviour - though all these are important. Above all it is a question of providing a framework that is ideologically compatible with the haredi worldview.]

"A secular kid knows at a very early age that he has a variety of options open to him. He can go to the Technion, [...] there are various training courses, there are the universities. But the haredi youth has nothing like [that]. People ask me about all sorts of strange courses... run unprofessionally. You don't know if the certificate is worth anything. People need more information."

Apparently Zilbershlag "is a political advisor to several secular MKs, including, including Yosef Paritzky." [Hmmm... ]

We are told that "In conjunction with the Joint he will establish a chain of employment centers for the haredi community. In [the] coming weeks a director general will be chosen to head the project." Let's hope it won't just be one more cushy Israeli government job simply lining the pocket of another elite beaurocrat while essentially doing little or nothing of substance for the people it's supposed to help.

[BTW, if you click the link don't waste oo much time trying to understand the last two paragraphs of the article. They are a perfect example of the sloppy editing I wrote about a few posts ago, and are total gobbledegook.]

When it's okay to hate

Jerusalem Post article by Shmuley Boteach

The UN decision last week not to condemn the Sudanese government for genocide against its black Christian population, as well as the European hatred of George Bush more than Saddam Hussein, were the catalysts for this analysis of the positive power of hate.

...hatred of evil has gone out of fashion because it implies both the right to make judgments, as well as a belief in absolutes, both of which are anathema in a secular age.

...only because Churchill hated Hitler, was he able to inspire a nation to oppose him. Those French who did not hate Hitler collaborated with him instead.

...many Christians believe that it is wrong to hate murderers. They quote Jesus teaching to turn the other cheek and his admonishment to love your enemies as proof that we dare never hate. But Jesus advocated turning the other cheek to petty slights and affronts to personal honor, not to mass graves and torture chambers.

...Loving victims might generate compassion for their suffering; but only hating their persecutors can generate action to stop mass murder.

We often hear that the problem with the world today is that there isn't enough love? In a way, perhaps the opposite is true?

Buy Nothing Day

International "Buy Nothing Day", celebrated worldwide last weekend, has grown with the years. There are a number of levels here:

• The simple reduction of consumerism (this seems to be the main motive for the creator of BND)
• Breaking the strangle-hold of the conglomerates ("buy a lesser known brand")
• Creative consumerism ("give your own handmade Xmas presents")
• The intellectualisation of consumerism ("think about what you need/buy, and appreciate what you have")

In the last sense at least, the Torah gives us our own BND once a week. But last weekend, Azrieli shopping malls across Israel had a bumper Sale as the Israeli "inverse spin" on BND.

Take a look at "The Pig Advertisment" promoting BND - aired during a CNN interview with the guy who started it all. Interestingly the ad itself was not accepted for airing as an ad on most American channels, because of their vested interest in promoting inflated consumerism during the holiday season.

The Sages said: “The more possessions, the more worry” (Avot 2:7); and the book of Proverbs states: “A meal of vegetables where love is found is better than a fattened ox and hatred withall” (Proverbs 15:17)

Merry Christmukkah?

Jerusalem Post article



No more vague non-sectarian cards with "Season's Greetings" and generic winter scenes. US card companies are marketing cards that proclaim "Merry Christmukkah".

Images include a christmas tree decorated with dreidels, a transparent plastic menorah filled with candy canes, a snowman wearing a tallit. Captions include Oy Joy, and Merry Mazeltov. One card features a list of Hanukka songs that never caught on, including "Shlepping Through a Winter Wonderland," "Bubbie Got Run Over by a Reindeer" and "Come On, Light My Menorah."

Equality in meaninglessness.

Note: The illustration is not from the article, but from an Ebay auction page.