Based on a Jerusalem Post article
The Zarmon-Goldman advertising agency has created an advertising campaign for Kiss cigarettes - in Israeli tabloids - with human figures cut out of cigarette packets and posed to look as though they are engaged in fellatio and copulation. During the last month the ads have appeared over a dozen times in Maariv, Yediot Aharonot and various local magazines.
The Health Ministry's legal department has filed a formal complaint against the agency for... [wait for it...] "for breaking the law that bars the use of human (or animal) figures to advertise tobacco products".
The Health Ministry's legal representative said that the fine for placing a single advertisement that violates the human-figure rule is NIS 400,000. She added that she is also "looking into the fact that the cigarette packets displayed in the ads lack the health warnings that must cover one-third of the packets' surface area". However she admitted that no-one can be held liable for what she called the ad's "bad taste."
Asked to comment, Eilon Zarmon, the nonsmoking owner of the agency said of the cardboard sculpture: "Actually, it is a work of Art" - and judging by some of the government subsidized filth that is put on display in national museums and art galleries, he certainly has a point.
Zarmon-Goldman previously produced ads for Dutch-imported Max cigarettes using the image of a jet about to strike two upright cigarettes (with the top third of one of them bent and about to collapse).
"We are not afraid of slaughtering holy cows," Zarmon said at the time - when asked about profiting from the Twin Towers terror attack.
I suppose this is "In your face" advertising, um... whichever way you look at it.
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